Rob Prazmark

Rob Prazmark is one of the most highly regarded executives in the Sports and Entertainment Business and is uniquely recognized within the Olympic Movement.

In August 2004, SportsBusiness Journal named Rob the Olympic’s eighth most influential person in the world.  He is the all-time leading seller of Olympic-related programs, and more importantly, an expert in consulting and negotiating the rights and benefits offered by various Olympic entities.

Rob is one of the original team members that created and sold The Olympic Programme (TOP) for the International Olympic Committee (IOC) when it was developed in 1985.  Rob successfully sold TOP on behalf of the IOC through 1996 and negotiated more than 40 different corporate deals worldwide and has been involved in every Olympic Games since 1984.

During a career in which he revolutionized sports and event marketing, while pioneering the field of intellectual marketing, Rob has brokered more
than $3.5 billion in sponsorship and media relationships to date in all areas of Sports and Entertainment marketing. Spanning the Olympics, Rob has also been directly involved in marketing the FIFA World Cup, including the 1994 World Cup in the United States.

Rob pioneered the independent consulting and advisement aspect of large-scale properties.  He has personally been responsible for successfully negotiating contracts on behalf of corporations seeking Olympic and World Cup affiliations.  Those companies include Liberty Mutual Insurance, Johnson & Johnson, EY, Volkswagen, John Hancock, US West/Quest Telecommunications and many others.  

In 2014, he and the 21 team completed a project for the International Olympic Committee, developing a joint marketing initiative between the United States Olympic Committee and NBC, negotiating on behalf of Johnson & Johnson in its worldwide sponsor agreement with FIFA’s 2014 World Cup.  21 also successfully represented EY in obtaining rights as the official supporter of the Olympic and Paralympic Games and the exclusive provider of professional services to the Rio 2016 organizing committee.  Rob and 21 were retained by America’s Cup in 2013 to develop and market a sales representation program for the event.

Previous accomplishments include work with the Dallas Cowboys, Miami Dolphins, NASA, The Smithsonian Institution and previous World Cups.  All of these activities have earned Rob a recommendation as a worldwide leader in event creation and complex deal making.

Prior to restarting 21 in 2007, Rob was President of Olympic Sales and Marketing for IMG from 1997 through 2006, working primarily on special projects.  Original 21 Marketing activities began in 1991, and in 1997, Rob sold 21 to IMG.  From 1982 to 1985, while at ABC News in New York, Rob was responsible for the sales and marketing of all network news properties, including World News Tonight, 20/20, Nightline, all prime-time News Briefs and the documentary series Close-Up.  He also created ABC’s Business Briefs and Business World with Sandor Vanocur.  Prior to his time at ABC, Rob worked at NBC.

Rob was raised in California and is a graduate of Canisius College in upstate New York.

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